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Dedicated to ensuring award-winning excellence for every projects.

TOP 100 DAC World's Leading Designer, 2020.

 

Received more than 50 Professional Creative Awards.

Judge, World Brand Design Society Awards (WBDS).

Committee Member, China Fashion & Color Association-Color Education Professional Committee.

Media coverage: Dozens of reports in newspapers, online articles, lectures, TV programs, podcasts, exhibitions, publications, and documentary. Details Below.

Graphic Design, Brand Design, Art Direction, Motion Design, 3D Design, AIGC, Editorial Design, UI/UX, Web Design, Packaging Design, Infographic Design,

Photo Retouching, Typography, Storytelling

EDUCATION

School of the Art Institute of Chicago

Sep 2021 - May 2023 

Hubei University of Technology

Sep 2017 - Jun 2021 

EXPERIENCE

Self-employed

July 2021 - Present

General Motors

May 2022 - Aug 2022

Warren, MI

Fuxiao Cultural & Creative Industry, Inc   

Jan 2019 - Jun 2021

Wuhan, China

Master of Fine Arts in Visual Communication Design

School of the Art Institute of Chicago Second Year Graduate Student Scholarship

​Graduate Teaching Assistant

Bachelor of Fine Arts in Product Design

Graduated with Highest Honors

Top 10 Undergraduates of Hubei University of Technology

First-Class Scholarship Awardee (Ranked No. 1 in the school)

Outstanding Achievement Student Awardee (Top 1%)

Freelance Designer, Art Director

Providing a full spectrum of brand strategy and creative design services, from visual identity to motion design, 3D, UI/UX, packaging, editorial, and social media, all grounded in extensive research. Dedicated to ensuring award-winning excellence for every client.

Graphic Design Intern - Global Design

Collaborated with GM's executives to rebrand their Design Outreach and Development Group and independently developed a comprehensive visual identity system, including logo, typography, publications, website, and more.

Design Director & Founder

Commercialized award-winning design work, promoted product formation, and initiated manufacturing and marketing lines through media advertising.

 

Developed branding products for Chinese leading beverage brand MANGOSPY, increasing exposure by 10 million people, customer flow by 50%, and product sales by 30%.

 

Led the creative team of 15 people composed over 30 creative pattern designs and 20 modern cultural products to rebrand the Intangible Cultural Heritage – Han Embroidery.Collaborated with local government and initiated “Let Parents Stay” anti-poverty campaign which includes Embroidery training program for poverty residents, product commercialization support, 200 job opportunities creation, and ¥2000 individual monthly revenue increase.

AWARD JUDGE

World Brand Design Society Awards (WBDS)

2024 - 2029 (for 5 seasons)

Vand Design Awards

2024

Milan Design Week - China Design Exhibition

2022 - 2027 (for 5 seasons)

New York Apexart International Open Call

2023 - 2024

SELECTED
CREATIVE AWARDS

SELECTED
EXHIBITIONS

2023      Grand Prize, Nyx Awards

2023      Silver x 2, Graphis Design Awards

2022      Winner, Communication Arts (CA)

2022      Winner, Type Directors Club Awards (TDC)

2022      Gold x 3, Muse Creative Awards

2022      Silver x 2, Muse Creative Awards

2022      Gold x 2, NYX Awards

2022      Silver x 4 NYX Awards

2021      Silver x 2, A'Design Award & Competition

2020      Winner, European Product Design Award

2019      Winner, Asia Design Prize

2018      Nxt-Gen, Pentawards (Emerging Talent of the Year)

​​

FULL AWARDS LIST

2023      Grand Prize, NYX Awards

2023      Silver, Graphis Design Awards

2023      Silver, Graphis Design Awards

2022      Winner, Communication Arts

2022      New York Type Directors Club Awards (TDC)

2022      Gold, NYX Awards

2022      Gold, NYX Awards

2022      Silver, NYX Awards

2022      Silver, NYX Awards

2022      Gold, Muse Creative Awards

2022      Gold, Muse Creative Awards

2022      Gold, Muse Creative Awards

2022      Gold, Muse Creative Awards

2022      Silver, Muse Creative Awards

2022      Silver, Muse Creative Awards

2021      Silver Award, NYX Award

2021      Silver Award, A'Design Award & Competition

2021      Bronze Award, A'Design Award & Competition

2020      Second Prize, Creative Future Design Competition

2020      Second Prize, Creative Future Design Competition

2020      Third Prize, Creative Future Design Competition

2020      Winner, Red Dot Concept Design Award

2020      Winner, Red Dot Concept Design Award

2020      Silver Award, A'Design Award & Competition

2020      Silver Award, A'Design Award & Competition

2020      Gold Award, Muse Creative Awards

2020      Silver Award, IDA Design Award

2020      Bronze Award, IDA Design Award

2020      Honorable Mention, IDA Design Award

2020      Silver Award, CADA International Concept Art Design Award

2020      Silver Award, CADA International Concept Art Design Award

2020      Honorable mention, CADA International Concept Art Design Award

2020      Honorable mention, CADA International Concept Art Design Award

2020      Honorable mention, CADA International Concept Art Design Award

2020      Winner, Asia Design Prize Winner

2020      Finalist, Asia Design Prize

2020      Finalist, Asia Design Prize

2020      Finalist, Asia Design Prize

2020      Winner, European Product Design Award

2020      Honorable Mention, International Platinum Original Graphic Design

               Competition

2020      Honorable Mention, International Platinum Original Graphic Design

               Competition

2019      Finalist, The 5th Biennial Of Asia Graphic Design

2019      Silver Award, Muse Design Awards

2019      Rose Gold Award, Muse Design Awards

2019      Finalist, TISDC

2019      Finalist, TISDC

2019      Shortlist, Golden Pin Design Award

2019      Shortlist, Golden Pin Concept Design Award

2019      Finalist, K-Design Award

2019      Finalist, K-Design Award

2019      Bronze Award, A'Design Award & Competition

2019      Bronze Award, A'Design Award & Competition

2019      Winner, A'Design Award & Competition

2018      Finalist, K-Design Award

2018      Nxt-Gen Award, Pentawards

2018      Winner, Red Dot Concept Design Award

2018      Winner, Red Dot Concept Design Award

2023      Collected, Chicago Design Archive (CDA)

2022 - 2023     Type Directors Club Annual Exhibitions, US, Canada, France,                                     Germany, Poland, Spain, Italy, England, Japan, Taiwan

2022      NYC ArtWalk Show, New York Times Square, US

2023      Venice International Art Fair, Venice, Italy

2023      Rome International Art Fair, Rome, Italy

2023      Chroma Exhibition, Sao Paulo, Brazil

2023      Time Constraint Exhibition, Kokomo, US

2023      Human Form & Figure Online Juried Exhibition, US

2023      School of the Art Institute of Chicago Show, Chicago, US

2021      40 x 40 Exhibition Istanbul in Usta Design Atelier, Istanbul, Turkey

2021      Shenzhen International Industrial Design Week, Shenzhen, China

2020      Museo del Design, Como, Italy

2019 - 2020      The 5th Shanghai Biennial of Asia Graphic Design, Shanghai,                                    China and Taipei, Taiwan

2020       Beijing International Design Week Tour of Design & the 3rd

                Exhibition of Contemporary International Ink Design, Beijing, China

2019      "MOOD" Ex Chiesa di San Francesco, Como, Italy

2019       The 5th Wuhan Design Biennale, Wuhan, China

2019       Festival of Architecture and Interior Designing Conference, Mumbai, India

2019       Shenzhen International Industrial Design Week, Shenzhen, China

2019       Hebei International Industrial Design Week, Xiongan, China

2019       Hebei Design Center Exhibition, Shijiazhuang, China

SELECTED 
PRESS

PUBLICATION 
FEATURE

2024       Visual Atelier 8: Yu Chen’s Profound Narrative Through Design and Metaphor,

                Online

2024       Bold Journey: Meet Yu Chen, Online

 

2023       AL - TIBA9 Art Magazine: 10 Questions with Yu Chen, Online & Printed

 

2023       Canvasrebel: Meet Yu Chen, Online

 

2023       ArtFuse: Chinese Designer Continues to Shine, Online

 

2023       ITSLIQUID: Interview with Yu Chen during Rome International Art Fair, Online

 

2023       Revitalizing GM’s Image, Chinese Designer’s Creation Design Win 2023 NYX

                Awards, Online

 

2023       VoyageLA: Conversations with Yu Chen, Online

 

2022       侨报:荣获40多项设计大奖 陈昱作品《真实的色彩》纽约时报广场大屏幕展出, US

                China Press: Winner of more than 40 design awards, Yu Chen's work 'True                            Colors' displayed on the big screen at Times Square, New York. Online & Printed

 

2022       武汉晚报以及长江日报:他从汉绣中提取图形获全球顶尖设计奖, Wuhan Evening

                Newspaper & Changjiang River Daily: He extracted graphics from Han

                embroidery and won a top global design award. Online & Printed

 

2020       故事FM 那些被喜悦暴击的时刻, Story FM: Those Moments Struck by Joy, Online, 

 

2020       Pentawards: Catching up with the first NXT-GEN winner, Online

 

2020       DESIGNSORI: 20개의 국제 공모전에 수상하다, 중국 신예 디자이너 Yu Chen, Chinese

                rising designer Yu Chen wins in 20 international competitions, Online

 

2020       江苏卫视综艺《我想开个店》特邀嘉宾,Jiangsu Satellite TV variety show 'I Want

                 to Open a Store' special guest, Television

 

2019       二更:你的18岁,是什么样子?Ergeng: What was your 18th year like? Online

 

2019       二更纪录片:设计的温度, Ergeng TV: The Temperature of Design, Online

                Streaming

 

2019       武汉经视:有温度的设计!他来告诉你,从0到1有多远, WHTV: Design with

                 warmth! He will tell you how far it is from 0 to 1, Online and Television

 

2018       InsDaily: 18岁中国大学生重新设计,竟成“包装设计界奥斯卡”全球最年轻获奖者!

                18-year-old Chinese college student redesigns cigarette packages and

                becomes the world's youngest winner of the “Oscars of Packaging Design”! 

Graphis Design Annual 2024

Typography 43: The World's Best Type and Typography

Graphis Design Annual 2023

Communication Arts Typography Annual 13

AL-TIBA 9 International Art Magazine, Issue 14

étapes: International éditions 272

The Package Design Book 5

International Design Award (IDA) 2021: Winner’s Annual Book

Asian Design Prize Winning Yearbook 2019

 

5th Shanghai Biennial of Asia Graphic Design Annual

A' Design Award - Winner Designs Vol. 29-X

A' Design Award - Communication Winner Designs, Hardcopy Edition Vol. 37-C

European Product Design Award 2019: Winner's Annual Book

International Design Award (IDA) 2020: Winner’s Annual Book

International Design Award (IDA) 2021: Winner’s Annual Book

Selected Yearbook of Design Works of CCUDC, Volume 2020

Graphic Design Intern - Global Design

Collaborated with GM's executives to rebrand their Design Outreach and Development Group and independently developed a comprehensive visual identity system, including logo, typography, publications, website, and more.

Design Director & Founder

Commercialized award-winning design work, promoted product formation, and initiated manufacturing and marketing lines through media advertising.

 

Developed branding products for Chinese leading beverage brand MANGOSPY, increasing exposure by 10 million people, customer flow by 50%, and product sales by 30%.

 

Led the creative team of 15 people composed over 30 creative pattern designs and 20 modern cultural products to rebrand the Intangible Cultural Heritage – Han Embroidery.Collaborated with local government and initiated “Let Parents Stay” anti-poverty campaign which includes Embroidery training program for poverty residents, product commercialization support, 200 job opportunities creation, and ¥2000 individual monthly revenue increase.

SELECT
EXHIBITIONS

SELECT
EXHIBITIONS

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