Yu Chen is a designer and art director with a passion for Branding, Art Direction, and Motion Design. Dedicated to crafting exceptional visual stories that not only win awards but also capture hearts!


Dedicated to ensuring award-winning excellence for every projects.
TOP 100 DAC World's Leading Designer, 2020.
Received more than 50 Professional Creative Awards.
Judge, World Brand Design Society Awards (WBDS).
Committee Member, China Fashion & Color Association-Color Education Professional Committee.
Media coverage: Dozens of reports in newspapers, online articles, lectures, TV programs, podcasts, exhibitions, publications, and documentary. Details Below.
Graphic Design, Brand Design, Art Direction, Motion Design, 3D Design, AIGC, Editorial Design, UI/UX, Web Design, Packaging Design, Infographic Design,
Photo Retouching, Typography, Storytelling
EDUCATION
School of the Art Institute of Chicago
Sep 2021 - May 2023
Hubei University of Technology
Sep 2017 - Jun 2021
EXPERIENCE
Self-employed
July 2021 - Present
General Motors
May 2022 - Aug 2022
Warren, MI
Fuxiao Cultural & Creative Industry, Inc
Jan 2019 - Jun 2021
Wuhan, China
Master of Fine Arts in Visual Communication Design
School of the Art Institute of Chicago Second Year Graduate Student Scholarship
Graduate Teaching Assistant
Bachelor of Fine Arts in Product Design
Graduated with Highest Honors
Top 10 Undergraduates of Hubei University of Technology
First-Class Scholarship Awardee (Ranked No. 1 in the school)
Outstanding Achievement Student Awardee (Top 1%)
Freelance Designer, Art Director
Providing a full spectrum of brand strategy and creative design services, from visual identity to motion design, 3D, UI/UX, packaging, editorial, and social media, all grounded in extensive research. Dedicated to ensuring award-winning excellence for every client.
Graphic Design Intern - Global Design
Collaborated with GM's executives to rebrand their Design Outreach and Development Group and independently developed a comprehensive visual identity system, including logo, typography, publications, website, and more.
Design Director & Founder
Commercialized award-winning design work, promoted product formation, and initiated manufacturing and marketing lines through media advertising.
Developed branding products for Chinese leading beverage brand MANGOSPY, increasing exposure by 10 million people, customer flow by 50%, and product sales by 30%.
Led the creative team of 15 people composed over 30 creative pattern designs and 20 modern cultural products to rebrand the Intangible Cultural Heritage – Han Embroidery.Collaborated with local government and initiated “Let Parents Stay” anti-poverty campaign which includes Embroidery training program for poverty residents, product commercialization support, 200 job opportunities creation, and ¥2000 individual monthly revenue increase.
AWARD JUDGE
World Brand Design Society Awards (WBDS)
2024 - 2029 (for 5 seasons)
Vand Design Awards
2024
Milan Design Week - China Design Exhibition
2022 - 2027 (for 5 seasons)
New York Apexart International Open Call
2023 - 2024
SELECTED
CREATIVE AWARDS
SELECTED
EXHIBITIONS
2023 Grand Prize, Nyx Awards
2023 Silver x 2, Graphis Design Awards
2022 Winner, Communication Arts (CA)
2022 Winner, Type Directors Club Awards (TDC)
2022 Gold x 3, Muse Creative Awards
2022 Silver x 2, Muse Creative Awards
2022 Gold x 2, NYX Awards
2022 Silver x 4 NYX Awards
2021 Silver x 2, A'Design Award & Competition
2020 Winner, European Product Design Award
2019 Winner, Asia Design Prize
2018 Nxt-Gen, Pentawards (Emerging Talent of the Year)
FULL AWARDS LIST
2023 Grand Prize, NYX Awards
2023 Silver, Graphis Design Awards
2023 Silver, Graphis Design Awards
2022 Winner, Communication Arts
2022 New York Type Directors Club Awards (TDC)
2022 Gold, NYX Awards
2022 Gold, NYX Awards
2022 Silver, NYX Awards
2022 Silver, NYX Awards
2022 Gold, Muse Creative Awards
2022 Gold, Muse Creative Awards
2022 Gold, Muse Creative Awards
2022 Gold, Muse Creative Awards
2022 Silver, Muse Creative Awards
2022 Silver, Muse Creative Awards
2021 Silver Award, NYX Award
2021 Silver Award, A'Design Award & Competition
2021 Bronze Award, A'Design Award & Competition
2020 Second Prize, Creative Future Design Competition
2020 Second Prize, Creative Future Design Competition
2020 Third Prize, Creative Future Design Competition
2020 Winner, Red Dot Concept Design Award
2020 Winner, Red Dot Concept Design Award
2020 Silver Award, A'Design Award & Competition
2020 Silver Award, A'Design Award & Competition
2020 Gold Award, Muse Creative Awards
2020 Silver Award, IDA Design Award
2020 Bronze Award, IDA Design Award
2020 Honorable Mention, IDA Design Award
2020 Silver Award, CADA International Concept Art Design Award
2020 Silver Award, CADA International Concept Art Design Award
2020 Honorable mention, CADA International Concept Art Design Award
2020 Honorable mention, CADA International Concept Art Design Award
2020 Honorable mention, CADA International Concept Art Design Award
2020 Winner, Asia Design Prize Winner
2020 Finalist, Asia Design Prize
2020 Finalist, Asia Design Prize
2020 Finalist, Asia Design Prize
2020 Winner, European Product Design Award
2020 Honorable Mention, International Platinum Original Graphic Design
Competition
2020 Honorable Mention, International Platinum Original Graphic Design
Competition
2019 Finalist, The 5th Biennial Of Asia Graphic Design
2019 Silver Award, Muse Design Awards
2019 Rose Gold Award, Muse Design Awards
2019 Finalist, TISDC
2019 Finalist, TISDC
2019 Shortlist, Golden Pin Design Award
2019 Shortlist, Golden Pin Concept Design Award
2019 Finalist, K-Design Award
2019 Finalist, K-Design Award
2019 Bronze Award, A'Design Award & Competition
2019 Bronze Award, A'Design Award & Competition
2019 Winner, A'Design Award & Competition
2018 Finalist, K-Design Award
2018 Nxt-Gen Award, Pentawards
2018 Winner, Red Dot Concept Design Award
2018 Winner, Red Dot Concept Design Award
2023 Collected, Chicago Design Archive (CDA)
2022 - 2023 Type Directors Club Annual Exhibitions, US, Canada, France, Germany, Poland, Spain, Italy, England, Japan, Taiwan
2022 NYC ArtWalk Show, New York Times Square, US
2023 Venice International Art Fair, Venice, Italy
2023 Rome International Art Fair, Rome, Italy
2023 Chroma Exhibition, Sao Paulo, Brazil
2023 Time Constraint Exhibition, Kokomo, US
2023 Human Form & Figure Online Juried Exhibition, US
2023 School of the Art Institute of Chicago Show, Chicago, US
2021 40 x 40 Exhibition Istanbul in Usta Design Atelier, Istanbul, Turkey
2021 Shenzhen International Industrial Design Week, Shenzhen, China
2020 Museo del Design, Como, Italy
2019 - 2020 The 5th Shanghai Biennial of Asia Graphic Design, Shanghai, China and Taipei, Taiwan
2020 Beijing International Design Week Tour of Design & the 3rd
Exhibition of Contemporary International Ink Design, Beijing, China
2019 "MOOD" Ex Chiesa di San Francesco, Como, Italy
2019 The 5th Wuhan Design Biennale, Wuhan, China
2019 Festival of Architecture and Interior Designing Conference, Mumbai, India
2019 Shenzhen International Industrial Design Week, Shenzhen, China
2019 Hebei International Industrial Design Week, Xiongan, China
2019 Hebei Design Center Exhibition, Shijiazhuang, China
SELECTED
PRESS
PUBLICATION
FEATURE
2024 Visual Atelier 8: Yu Chen’s Profound Narrative Through Design and Metaphor,
2024 Bold Journey: Meet Yu Chen, Online
2023 AL - TIBA9 Art Magazine: 10 Questions with Yu Chen, Online & Printed
2023 Canvasrebel: Meet Yu Chen, Online
2023 ArtFuse: Chinese Designer Continues to Shine, Online
2023 ITSLIQUID: Interview with Yu Chen during Rome International Art Fair, Online
2023 Revitalizing GM’s Image, Chinese Designer’s Creation Design Win 2023 NYX
2023 VoyageLA: Conversations with Yu Chen, Online
2022 侨报:荣获40多项设计大奖 陈昱作品《真实的色彩》纽约时报广场大屏幕展出, US
China Press: Winner of more than 40 design awards, Yu Chen's work 'True Colors' displayed on the big screen at Times Square, New York. Online & Printed
2022 武汉晚报以及长江日报:他从汉绣中提取图形获全球顶尖设计奖, Wuhan Evening
Newspaper & Changjiang River Daily: He extracted graphics from Han
embroidery and won a top global design award. Online & Printed
2020 故事FM 那些被喜悦暴击的时刻, Story FM: Those Moments Struck by Joy, Online,
2020 Pentawards: Catching up with the first NXT-GEN winner, Online
2020 DESIGNSORI: 20개의 국제 공모전에 수상하다, 중국 신예 디자이너 Yu Chen, Chinese
rising designer Yu Chen wins in 20 international competitions, Online
2020 江苏卫视综艺《我想开个店》特邀嘉宾,Jiangsu Satellite TV variety show 'I Want
to Open a Store' special guest, Television
2019 二更:你的18岁,是什么样子?Ergeng: What was your 18th year like? Online
2019 二更纪录片:设计的温度, Ergeng TV: The Temperature of Design, Online
2019 武汉经视:有温度的设计!他来告诉你,从0到1有多远, WHTV: Design with
warmth! He will tell you how far it is from 0 to 1, Online and Television
2018 InsDaily: 18岁中国大学生重新设计,竟成“包装设计界奥斯卡”全球最年轻获奖者!
18-year-old Chinese college student redesigns cigarette packages and
becomes the world's youngest winner of the “Oscars of Packaging Design”!
Graphis Design Annual 2024
Typography 43: The World's Best Type and Typography
Graphis Design Annual 2023
Communication Arts Typography Annual 13
AL-TIBA 9 International Art Magazine, Issue 14
étapes: International éditions 272
The Package Design Book 5
International Design Award (IDA) 2021: Winner’s Annual Book
Asian Design Prize Winning Yearbook 2019
5th Shanghai Biennial of Asia Graphic Design Annual
A' Design Award - Winner Designs Vol. 29-X
A' Design Award - Communication Winner Designs, Hardcopy Edition Vol. 37-C
European Product Design Award 2019: Winner's Annual Book
International Design Award (IDA) 2020: Winner’s Annual Book
International Design Award (IDA) 2021: Winner’s Annual Book
Selected Yearbook of Design Works of CCUDC, Volume 2020
Graphic Design Intern - Global Design
Collaborated with GM's executives to rebrand their Design Outreach and Development Group and independently developed a comprehensive visual identity system, including logo, typography, publications, website, and more.
Design Director & Founder
Commercialized award-winning design work, promoted product formation, and initiated manufacturing and marketing lines through media advertising.
Developed branding products for Chinese leading beverage brand MANGOSPY, increasing exposure by 10 million people, customer flow by 50%, and product sales by 30%.
Led the creative team of 15 people composed over 30 creative pattern designs and 20 modern cultural products to rebrand the Intangible Cultural Heritage – Han Embroidery.Collaborated with local government and initiated “Let Parents Stay” anti-poverty campaign which includes Embroidery training program for poverty residents, product commercialization support, 200 job opportunities creation, and ¥2000 individual monthly revenue increase.