top of page
Yu Chen is a designer and art director with a passion for Branding, Art Direction, and Motion Design. Dedicated to crafting exceptional visual stories that not only win awards but also capture hearts!
The Socialist Boys
Branding, Publication Design, Packaging Design
Credit
Yu Chen
Although China is a socialist country, it implements centralism. To sustain its rule, the government has been instilling the thoughts of Mao Zedong, Marxism, and other socialist ideals to people through various channels such as entertainment and news, thus creating an ideological centralization. From an investigation of socialist thoughts, I extract some visual and ideological elements of Chinese society and socialist ideals to construct a visual propaganda system that includes celebrities, mainly including Mao Zedong, Marx, and Lenin, to reflect our current social ideology.
bottom of page