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Let Parents Stay

Social Design, Typeface Design

Photography, Product Design

Credits

Yu Chen

Creative Director, Designer

Xin Wang

Embroidery Craft Director

Lovely villagers of Jinling

Embroidery Ladies

Awards

2022 Certificate of Typographic Excellence

            68th Type Directors Club Awards (TDC)

2022 Gold Muse Creative Awards

2022 Silver Muse Creative Awards

2022 Gold x 2, Nyx Awards

2022 Winner, Communication Arts

2023 Silver, Graphis Design Awards

This project aims to support Jinling, an impoverished village, by keeping their unique tradition of Han Embroidery alive and helping them make more money. This way, parents can earn a living without having to leave their children behind. I've taken their old Han Embroidery patterns and given them a modern twist, creating a new set of English typeface designs.

These designs have been used on various products, creating new business opportunities for the village and helping to secure their future.

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