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Yu Chen is a designer and art director with a passion for Branding, Art Direction, and Motion Design. Dedicated to crafting exceptional visual stories that not only win awards but also capture hearts!
Let Parents Stay
Social Design, Typeface Design
Photography, Product Design
Credits
Yu Chen
Creative Director, Designer
Xin Wang
Embroidery Craft Director
Lovely villagers of Jinling
Embroidery Ladies
Awards
2022 Certificate of Typographic Excellence
68th Type Directors Club Awards (TDC)
2022 Gold Muse Creative Awards
2022 Silver Muse Creative Awards
2022 Gold x 2, Nyx Awards
2022 Winner, Communication Arts
2023 Silver, Graphis Design Awards
This project aims to support Jinling, an impoverished village, by keeping their unique tradition of Han Embroidery alive and helping them make more money. This way, parents can earn a living without having to leave their children behind. I've taken their old Han Embroidery patterns and given them a modern twist, creating a new set of English typeface designs.
These designs have been used on various products, creating new business opportunities for the village and helping to secure their future.
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