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Yu Chen is a designer and art director with a passion for Branding, Art Direction, and Motion Design. Dedicated to crafting exceptional visual stories that not only win awards but also capture hearts!
General Motors
Global Design Outreach+Development
Branding, Visual Identity, Website Design, Publication, Typography, Photography
Role
Design/Art Director, Designer
Photographer
Awards
Grand Prize, NYX Awards
Collaborated with GM's executives to rebrand their Design Outreach and Development Group and independently developed a comprehensive visual identity system, including logo, typography, publications, website, and more.
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