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Yu Chen is a designer and art director with a passion for Branding, Art Direction, and Motion Design. Dedicated to crafting exceptional visual stories that not only win awards but also capture hearts!
Eternity
Poster Design
Role
Designer
Awards
2019 Shortlist, Golden Pin Design Award
This is a series of posters with the theme of Alzheimer's disease.
The posters use the Chinese characters " 怀"(miss) and " 忘"(forget). When the patient gradually forgets, the memory disappears. The radicals of the original Chinese characters " 忄" and " 心" (means memory) gradually blur and disappear, representing forgetting. The remaining clear Chinese characters "不" and " 亡" represent eternity in Chinese meaning.
Although the patient's memory has faded, the emotions of confidants and family members will remain here forever, that is, "eternity".
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