Yu Chen is a designer and art director with a passion for Branding, Art Direction, and Motion Design. Dedicated to crafting exceptional visual stories that not only win awards but also capture hearts!
Youngest ever
PENTAWARDS Winner
Visual Artist, Designer, Lecturer
TOP 100 DAC World's Leading Designer, 2020
Winning more than 30 International Design Awards
Creative Partner, World Design Consortium
Jury Member, Milan Design Week-China Design Exhibition
Committee Member, China Fashion & Color Association-Color Education Professional Committee
Nomination, Hubei Person of the Year
Media coverage: 1000+ reports (with 50 million+ views) in newspapers, online articles, lectures, TV programs, podcasts, exhibitions, publications, and documentary.
EDUCATION
School of the Art Institute of Chicago
Sep 2021 - Jun 2023
Hubei University of Technology
Sep 2017 - Jun 2021
Top 10 Undergraduates of HBUT, 2020
First-Class Scholarship Awardee (Ranked No. 1 in the school), 2018 & 2019 & 2020
Model Student Awardee (Top 1%), 2018 & 2019 & 2020
Master of Fine Arts in Visual Communication Design
Bachelor of Fine Arts in Product Design
PROFESSIONAL EXPERIENCE
School of the Art Institute of Chicago
Jan 2022 - Present
Chicago, US
School of the Art Institute of Chicago
Sep 2021 - Dec 2021
Chicago, US
Fuxiao Cultural
& Creative Industry, Inc
Jan 2019 - Jun 2021
Wuhan, China
Hubei Han Embroidery Association
Jan 2019 - Jan 2021
Wuhan & Xiaogan, China
Teaching Assistant
Deliver a range of teaching and assessment activities including tutorials directed towards the delivery of subjects at undergraduate level.
Participate in class critiques by offering interpretations and suggestions to improve student work.
Meet with students one-on-one during studio work sessions to discuss their work-in-progress.
Develop a lecture or demonstration that is relevant to the course curriculum and its timing.
Graphic Designer
Work within the SAIC brand to create visuals for social media, websites, web ads, email, and other digital platforms.
Collaborate with the marketing department to produce designs for existing campaigns and initiatives.
Develop illustrations, graphic elements and typography for design of school's apparels and other accessories.
Design Director & General Manager
Commercialized personal award-winning design work, promoted product formation based on the original concept, and initiated manufacturing and marketing lines by collaborating with local and national media advertising.
Collaborated with Mauritshuis to develop branding products including logos and posters for Chinese Beverage Magnet MANGOSPY.
Created personal branding and advertising products for celebrity artist including events posters and major visualization elements.
Produced multiple branding and visual designs for Hubei University of Technology and on campus organizations, events, and academic conference.
Designed posters for Fighting COVID-19 campaign which was selected by the UN and WALLPAPER for global anti-pandemic advertising.
Art Director
Composed creative pattern designs and multiple modern cultural products for Intangible Cultural Heritage – Han Embroidery.
Collaborated with local government and initiated “Let Parents Stay” anti-poverty campaign which includes Embroidery training program for poverty residents, product commercialization support, 2000 job opportunities creation, and $200 individual monthly revenue increase.
INTERNATIONAL
DESIGN AWARDS
EXHIBITIONS
2018 Nxt-Gen Award, Pentawards
2018 Winner, Red Dot Concept Design Award
2018 Winner, Red Dot Concept Design Award
2018 Finalist, K-Design Award
2019 Bronze Award, A'Design Award & Competition
2019 Bronze Award, A'Design Award & Competition
2019 Winner, A'Design Award & Competition
2019 Nomination, A'Design Award & Competition
2019 Silver Award, Muse Design Awards
2019 Rose Gold Award, Muse Design Awards
2019 Finalist, K-Design Award
2019 Finalist, K-Design Award
2019 Shortlist, Golden Pin Design Award
2019 Shortlist, Golden Pin Concept Design Award
2019 Finalist, TISDC
2019 Finalist, TISDC
2019 Finalist, Teda International Youth Design Competition
2019 Bronze Award, IDA Design Award
2019 Bronze Award, IDA Design Award
2019 Finalist, The 5Th Biennial Of Asia Graphic Design
2020 Silver Award, A'Design Award & Competition
2020 Silver Award, A'Design Award & Competition
2020 Silver Award, IDA Design Award
2020 Bronze Award, IDA Design Award
2020 Honorable Mention, IDA Design Award
2020 Gold Award, Muse Creative Awards
2020 Winner, European Product Design Award
2020 Honorable Mention, International Platinum Original Graphic Design Competition
2020 Honorable Mention, International Platinum Original Graphic Design Competition
2020 Winner, Asia Design Prize Winner
2020 Finalist, Asia Design Prize
2020 Finalist, Asia Design Prize
2020 Finalist, Asia Design Prize
2020 Silver Award, CADA International Concept Art Design Award
2020 Silver Award, CADA International Concept Art Design Award
2020 Honorable mention, CADA International Concept Art Design Award
2020 Honorable mention, CADA International Concept Art Design Award
2020 Honorable mention, CADA International Concept Art Design Award
2020 Finalist, Red Dot Concept Design Award
2020 Finalist, Red Dot Concept Design Award
2020 Second Prize, Creative Future Design Competition
2020 Second Prize, Creative Future Design Competition
2020 Third Prize, Creative Future Design Competition
2021 Silver Award, A'Design Award & Competition
2021 Bronze Award, A'Design Award & Competition
2021 Silver Award, NYX Award
2022 Gold, Muse Creative Awards
2022 Silver, Muse Creative Awards
2022 New York Type Directors Club Awards
Individual Exhibition: The Temperature of Design at HBUT, Apr. 2019 in Wuhan, China
2019 the 5th Shanghai Biennial of Asia Graphic Design, Dec. 2019 in Shanghai, China & Jan.–Feb. 2020 in Taipei, Taiwan China
"MOOD" Ex Chiesa di San Francesco, June–Jul. 2019 in Como, Italy
2019 Shenzhen International Industrial Design Week, Nov. 2019 in Shenzhen, China
Hebei International Industrial Design Week 2019, Nov. 2019 in Baoding, China
Hebei International Industrial Design Week 2020, Sep. 2020 in Baoding, China
2019 Festival of Architecture and Interior Designing Conference, Sep. 2019 in Mumbai & Nov. 2019 in New Delhi, India
2020 Nearby Exhibition, Apr.–May 2019 in Guangzhou, China
Hubei Venue of 2019 the 5th National Innovation &Entrepreneurship Achievement Exhibition, June 2019 in Wuhan, China
2019 Wuhan Design Day & the 5th Wuhan Design Biennale, Nov.2019 in Wuhan, China
2020 Beijing International Design Week Tour of Design &the 3rd Exhibition of Contemporary International Ink Design
Museo del Design, Oct.–Nov. 2020 in Como, Italy
Xi'an Design Complex Exhibition, Dec. 2020 in Xi'an, China