Yu Chen is a designer and art director with a passion for Branding, Art Direction, and Motion Design. Dedicated to crafting exceptional visual stories that not only win awards but also capture hearts!
Character?
Poster Design
Role
Designer
Awards
2019 Bronze, A'Design Award
2019 Bronze, IDA Design Award
2019 Honorable Mention, Platinum Originality
2020 Selected, Beijing Design Week 2020-The Exhibition of Contemporary International Ink Design
With the rapid development of industrialization, air pollution has become a very serious social problem, which needs people to pay attention to. Chinese character is a cultural treasure that has been handed down for five thousand years. But what if the beautiful Chinese characters are also polluted by the air?
The poster selected Chinese characters related to the atmosphere, and the haze made up these characters, making the beautiful Chinese characters hard to recognize.
